It operates 2259 Zara stores in 96 countries and makes more than 1 million garments every day.īefore the early 1800s, the fashion world was small, slow, and local. Zara is one of the most successful fast-fashion companies. It's easy to head to the nearest chain store or shop online to renew our wardrobe. Fast fashion is convenient and practical. It's difficult to resist buying fast fashion because it's everywhere. It produces more than 600 new styles every week. Quickly and cheaply made clothing is highly praised around the world by young shoppers.įashion Nova is a fast-fashion brand than gained massive popularity on the Internet through social media and influencers. Fast fashion stores import and sell new designs every week. It's now easier than ever to replace old clothes with new styles frequently. With globalization and improvements in manufacturing techniques and supply chain management, design and production time for fast fashion have decreased dramatically. The large variety of clothing choices and outfit availability are very appealing to college students. But it remains fast fashion simple, accessible, and satisfying. Fast fashion can be overwhelming at times with so many choices and new weekly trends. Department of Education.įor a reasonable price, young shoppers can dress well and find new styles very easily. The federal student loan debt of college students aged between 25 and 34 rose to USD 498 billion as of the second quarter of 2019, according to the U.S. With fast fashion, they can wear the same looks without breaking the bank.Ĭollege students have low-income in general, and massive amounts of debt. They see the latest trends presented on the catwalk in Paris, Milan, or New York. People are asking for new trendy clothes at a low price. It focuses on simplicity, efficacity, and affordability to generate more sales. Today's fast fashion phenomenon is global because of its benefits for modern consumers. Thank you so much for buying something through our link, as we may earn a commission that supports us. We carefully handpick products from brands we trust. Panaprium is proud to be 100% independent, free of any influence, and not sponsored. But it creates unfair and unsafe work conditions responsible for the death of thousands of people in catastrophic events, such as the Rana Plaza garment factory collapse in Bangladesh (2013).ĭespite its clear drawbacks, many college students still buy fast fashion regularly. The fashion industry employs 300 million people around the world. More dyes are toxic and pollute the nearby environment, destroying ecosystems and endangering human health. And apparel production accounts for 20% of all wastewater worldwide.įarming and manufacturing processes such as bleaching, dyeing, washing, and treatment are very chemical-intensive steps in garment production. Americans alone generate more than 16.9 million tons of used textile waste each year. The apparel and footwear industry accounts for 8% of all greenhouse gas emissions globally, which almost as much as the total for the whole of Europe.įast fashion also creates large amounts of waste. It contributes massively to climate change. Fast fashion has a terrible social and environmental impact. It has changed the fashion industry and consumers' behavior forever.īut the overproduction and overconsumption of cheaply made clothing have huge negative consequences. The rise of fast fashion is caused by globalization, technological progress, the influence of the Internet and social media. They make them accessible to most people, including college students, for a fraction of the price. It's part of the culture of instant gratification.įast fashion brands and designers create new stylish pieces of clothing inspired by runway shows every week. It's everywhere, in high-street retail stores such as H&M, Zara, Primark, GAP, Forever 21, and in online marketplaces.Ī very large proportion of all consumers globally prefer to shop fast fashion over its alternatives (88% in the United States, 46% in Europe).įast fashion is still very popular today because it's convenient, accessible, and affordable. Fast fashion is one of the major contributors to its growth. The textile and apparel industry is expanding. There are so many advantages of fast fashion. Shopping new trendy clothes at affordable prices is not only accessible for many young consumers but also offers a large variety of styles. It's exciting, fun, and pleasurable to buy fast fashion. College students particularly see the many benefits of fast fashion. Fast fashion has been growing rapidly over the last 20 years.
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